Magnus Attefall

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MarTech Portfolio & Case Studies

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Magnus Attefall’s Digital & Visual Portfolio

Here you will find a selection of my projects within MarTech, digital strategy, web and marketing. The portfolio shows examples of how technology, data and creativity can be combined to create measurable business value. The portfolio cases are written in English, as many of the projects have been carried out in international environments and are aimed at a global audience.
→ For Magnus Attefall’s Resume see LinkedIn

Projects in Focus

Screenshot of ericsson.com homepage during a global campaign rollout

Ericsson.com – Global Campaign Strategy and Delivery

Screenshot of the Tail-f Systems website homepage used in MarTech project presentation

Tail-f Systems – Marketing Automation and Event Management

Homepage screenshot of Svensk Fastighetsförmedling’s website during digital strategy project

Svensk Fastighetsförmedling – Digital Strategy and SEO Setup

attefall.se custom WordPress portfolio website showcasing MarTech projects, articles and digital strategy work

attefall.se – Custom WordPress Portfolio & MarTech Website

Screenshot of ericsson.com homepage during a global campaign rollout

Ericsson.com – Global Campaign Strategy and Delivery

Screenshot of the Tail-f Systems website homepage used in MarTech project presentation

Tail-f Systems – Marketing Automation and Event Management

Screenshot of Naty’s e-commerce homepage during digital sales project

Naty – E-commerce and Digital Marketing Setup

Screenshot of SEB’s website used in digital marketing and sales optimization project

SEB – Digital Marketing and Sales Optimization

Screenshot of DNB Eiendom website homepage from web and app delivery project

DNB Eiendom – Web and App Project Ownership and Delivery

Homepage screenshot of Svensk Fastighetsförmedling’s website during digital strategy project

Svensk Fastighetsförmedling – Digital Strategy and SEO Setup

Homepage screenshot of KitchenLab’s webshop after e-commerce optimization

KitchenLab – E-commerce Optimization and Digital Sales Setup

Screenshot of the MSD Insight website homepage after WordPress migration

MSD Insight – WordPress Migration and SEO Setup

Animated mobile banner ad for CTT Systems showcasing product value with motion design

Animated mobile banner ad – Product highlight

AI-generated concept image used in editorial ad to illustrate cabin climate and inflight comfort – visual design by Magnus Attefall

AI image for editorial ad

AI-generated concept image of a commercial aircraft flight deck – visualizing cockpit humidification for improved pilot comfort and safety

AI illustration for web article

Editorial ad on cabin climate and inflight wellbeing – published in PAX Tech Magazine, created by Magnus Attefall for CTT Systems

Cabin climate revolution – Editorial ad

Ads, Articles, Prints

Trade show booth designed and produced by Magnus Attefall for Tail-f – with branded content, demo materials, and technical graphics

Event production in France – Booth and content

Print ad series – Product and brand marketing

Custom-designed event booth with large-format graphics and messaging – exhibition design by Magnus Attefall

Booth design – Created for industry trade show

Minimalist business card design for CTT Systems with QR and clean typography – by Magnus Attefall

Business card design

Macro photo of green leaves with dew droplets – nature photography by Magnus Attefall

Green drops – A nature-inspired study in detail and light

Playful punk troll still life photo with metallic decor – creative photography by Magnus Attefall

Punk troll – A playful pop culture still life

Red mobile - Mobile phone product photo on red background – minimalist photography by Magnus Attefall

Red mobile – A study in minimalist tech photography

Minimalist product photo of milk carton on white background – clean design by Magnus Attefall

Milk packaging photo – Clean product photography

Stones and water – minimalist nature photography by Magnus Attefall

Stones and water – Nature photography

Promotional video for MarTech marketing demonstrating how visual storytelling drives attention and engagement.

Promotional video – Drive attention with visual impact

Case study video highlighting ACJ and CTT Systems collaboration – storytelling by Magnus Attefall

Case study video – Storytelling for business

Event product video – Promotional content

Event product video – Promotional content

Event promo video – High-impact visuals

Animated logo video – Motion branding

PMA vs OEM humidifier pads – material comparison and aviation safety risks – article by Magnus Attefall

Risks with humidifier pad PMA

Air freighter cockpit with humidification upgrade for pilot wellbeing – article by Magnus Attefall

Enhancing pilot health: The role of Humidifier Onboard Air Freighters

CTT Systems joins UN Global Compact – article on sustainability and ethics by Magnus Attefall

UN Global Compact in partnership with CTT Systems

ACJ320 private jet with enhanced humidification by CTT Systems – article by Magnus Attefall

ACJ320 with enhanced humidification for the VIP cabin

Illustration of a fatigued airplane passenger affected by dry cabin air – supporting editorial by Magnus Attefall on sleep and hydration in flight

How dry cabin air affects your fatigue and sleep

Passenger enjoying meal on airplane, illustrating cabin climate and sensory impact – article by Magnus Attefall

How low cabin humidity impacts taste, smell, and health

Say Goodbye to Dry Cabin Skin – Article by Magnus Attefall

Say goodbye to dry skin with Humidifier Onboard airplane

CTT Systems sustainability roadmap – editorial content by Magnus Attefall

CTT Systems commitment to the Science Based Targets Initiative

CTT Systems and Boeing partnership recognition – article by Magnus Attefall

CTT Systems earns spot in Boeing Premier Bidder Program

CTT Systems team culture and employee success – article by Magnus Attefall

A Great Place To Work for Shared Success

Flight crew rest compartment optimized with humidity control – article by Magnus Attefall

Ensuring crew health with crew rest compartment humidification

Air India A350-900 cabin featuring humidifier system – article by Magnus Attefall

Air India upgrades passenger experience with Humidifier Onboard

Showcase Article – Aircraft Anti-Condensation System by Magnus Attefall

Anti-condensation system elevates aircraft performance and sustainability

CTT Systems humidifier pad component for aircraft air supply – article by Magnus Attefall

Humidifier Pad Assy by CTT is based on unique IP to obtain OEM compliance

Flight Deck climate visual showing flight deck humidity improvements – article by Magnus Attefall

Flight deck humidification – for safer skies and healthier pilots

Visual representation of the impact of dry air on human health – from article by Magnus Attefall

The importance of humidity for human health

Boeing 787 premium cabin retrofit with humidification system – article by Magnus Attefall

Boeing 787 Humidifier Onboard retrofit

Airbus ACJ business jet with cabin humidification system – editorial article by Magnus Attefall

ACJ is setting a new standard for private jets with Humidifier Onboard

Editorial image illustrating jet lag and dry cabin air in a modern aircraft cabin – created by Magnus Attefall to support a branded article on inflight comfort

Jet lag from dry cabin air: Solutions to improve your in-flight comfort