Project Snapshot
Role: Concept, AI Prompting & Visual Design
Client: CTT Systems
Audience: Readers, industry stakeholders, and website visitors
Scope: AI-generated illustration for web article
The Challenge
Editorial content often requires supporting visuals that are both relevant and engaging.
Traditional production methods can be time-consuming and limit flexibility, especially when adapting visuals to specific topics or messages.
The challenge was to create a tailored illustration that aligned with the article’s content while enabling a more efficient production process.
My Approach
I used AI tools to create an illustration tailored to the article’s topic and tone.
The focus was on integrating AI into the content workflow — developing prompts, iterating on outputs, and refining the visual to ensure it supported the narrative. The process balanced speed, flexibility, and visual consistency.
This approach demonstrates how AI can enhance both efficiency and storytelling in modern content production.
What I Delivered
- Concept and visual direction for AI-generated illustration
- Prompt development and iterative refinement
- Illustration aligned with article content and tone
- Final asset optimised for web use
Business Impact
- Faster production of relevant visual content
- Improved flexibility in adapting visuals to content
- Enhanced storytelling through tailored illustrations
- Scalable workflow for content and design using AI
The visual appeared in the article:
👉 Flight deck humidification – for safer skies and healthier pilots