Project Snapshot
Role: Solution Architect, MarTech Strategist & WordPress Developer
Client: Personal Brand – Magnus Attefall
Audience: Website visitors, recruiters, hiring managers, and marketing professionals
Scope: AI-powered search, knowledge management, semantic retrieval, WordPress development, analytics, and content discovery
The Challenge
As the content library on attefall.se continued to grow, it became increasingly difficult for visitors to find relevant information through traditional navigation and keyword search.
Portfolio projects, articles, and expertise were spread across multiple pages, creating friction in the user journey and making valuable content harder to discover.
The challenge was to create a more intuitive way for visitors to access knowledge while exploring how AI could enhance the overall website experience.
My Approach
I designed and developed a custom AI-powered knowledge platform built directly into WordPress.
Using Retrieval-Augmented Generation (RAG), semantic search, vector embeddings, and large language models, the solution enables visitors to ask questions in natural language and receive context-aware answers from the website’s content.
The focus was not simply on building a chatbot but on creating a scalable knowledge layer that makes information easier to access, improves content discoverability, and demonstrates practical business use of generative AI.
To ensure transparency and trust, all answers are grounded in indexed website content and supported by visible source references.
What I Delivered
- AI-powered knowledge platform integrated with WordPress
- Retrieval-Augmented Generation (RAG) architecture
- Semantic search using vector embeddings
- Content indexing and knowledge retrieval engine
- Multilingual support for Swedish and English
- Transparent source attribution
- Custom WordPress plugin architecture
- Administration and content management tools
- Analytics and usage tracking
- AI governance and anti-hallucination framework
Business Impact
- Improved accessibility to knowledge and expertise across the website
- Reduced friction in the visitor journey by enabling conversational discovery
- Increased visibility of portfolio projects and thought leadership content
- Demonstrated how generative AI can create business value beyond content generation
- Created a scalable foundation for future AI-driven customer experiences
- Transformed a traditional website into an interactive knowledge platform
Tools & Technology
- Tools: OpenAI Embeddings, Google Gemini, Retrieval-Augmented Generation (RAG), Semantic Search
- Data Layer: Supabase, PostgreSQL, pgvector
- Platform: WordPress, PHP, REST API, Vanilla JavaScript, CSS
- Supporting Tools: Cursor, Local by Flywheel, ACF, Polylang, Yoast SEO, Contact Form 7
Continuous Development
This is an ongoing AI innovation project where I continuously experiment with generative AI, semantic search, knowledge management, and automation.
The platform serves as both a production solution and a practical test environment for evaluating new AI technologies and business applications.
Test it live!
Test my Ask Attefalls AI by clicking on the yellow bubble in the left corner. As this page is in English, the answers will be in English, but if you test the same on a page in Swedish, it will suppose you can understand Swedish. Enjoy! 🙂
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