Project Details
Role: Project Manager & Digital Strategist
Client: Ericsson
Audience: Global marketing teams & local web agencies
Scope: Global campaign rollout, content structure, and governance model
The Challenge
Ericsson’s global campaigns lacked a consistent structure across markets. Different teams worked in parallel with varying approaches, making execution fragmented, difficult to scale, and hard to govern.
There was a clear need for a unified model that could support both global consistency and local market adaptation.
My Approach
I led the initiative as both project manager and digital strategist, working closely with global stakeholders and local market teams.
My focus was to define how campaign content should be structured, governed, and deployed on ericsson.com. This included aligning stakeholders, establishing clear guidelines, and ensuring that the model could scale across markets.
The work required coordinating across time zones, balancing strategic direction with operational execution, and creating a framework that enabled both control and flexibility.
What I Delivered
- Global campaign structure for ericsson.com
- Scalable rollout model across international markets
- Governance framework for consistency and localisation
- Stakeholder alignment across global and local teams
- End-to-end project management of campaign delivery
- Strategic consulting through Avega Group
Business Impact
- Enabled consistent global campaign execution across markets
- Reduced fragmentation and improved cross-team collaboration
- Established a scalable foundation for future campaigns
- Strengthened governance while maintaining local flexibility