Ericsson.com – Global Campaign Strategy and Delivery

🔧 Project Details

🔍 Behind the Work

I served as project manager and strategist for the global campaign rollout. My role included aligning internal stakeholders, coordinating with local markets, and defining how campaign content should be structured and published on ericsson.com. The work demanded close collaboration across teams and time zones, as well as strategic planning for governance and consistency across campaigns.

🎯 What I Delivered

• Global campaign structure for ericsson.com
• Digital rollout plan across international markets
• Governance model and stakeholder alignment
• Project management of content delivery and execution

📌 Consulting project through Avega Group

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