Project Snapshot
Role: Marketing Automation Manager (Consultant)
Client: Tail-f Systems
Audience: Enterprise customers, prospects, and event participants
Scope: Marketing automation setup, lead management, and event marketing operations
The Challenge
Marketing and sales processes were largely manual, limiting scalability and efficiency.
Lead management lacked structure, and there was a need to better connect marketing activities – including events – with measurable business outcomes.
A more automated and integrated approach was required to improve both efficiency and performance.
My Approach
I implemented marketing automation to connect marketing activities, lead management, and sales processes.
The focus was on creating structured workflows, improving lead capture and nurturing, and ensuring event activities were integrated into the overall marketing and sales funnel.
The goal was to move from manual execution to a scalable, data-driven setup that supported both marketing efficiency and sales effectiveness.
What I Delivered
- Implementation of marketing automation platform and workflows
- Structured lead management and nurturing processes
- Integration of event marketing into the lead funnel
- Improved alignment between marketing and sales
- Scalable processes for ongoing marketing activities
Business Impact
- More efficient marketing operations through automation
- Improved lead handling and sales readiness
- Stronger connection between marketing activities and business outcomes
- Scalable foundation for continued growth