Project Snapshot
Role: E-commerce & Digital Marketing Manager (Consultant)
Client: Naty
Audience: Consumers across international markets
Scope: E-commerce, digital marketing, and IT alignment for global growth
The Challenge
Naty’s global digital sales and communication lacked structure and coordination.
E-commerce, marketing, and IT operated in silos, limiting the ability to scale across markets and create a consistent customer experience.
There was a need to align strategy, platforms, and execution to support international growth.
My Approach
I worked across e-commerce, marketing, and IT to align strategy and execution.
The focus was on creating a more structured and integrated setup where digital channels could support both local market needs and global consistency. This included improving coordination, strengthening digital marketing efforts, and ensuring that the e-commerce platform supported scalable growth.
The work required balancing global direction with local market dynamics.
What I Delivered
- Alignment of e-commerce, marketing, and IT strategy
- Improved structure for global digital operations
- Strengthened digital marketing across markets
- Support for scalable e-commerce growth
- Coordination across teams and stakeholders
Business Impact
- Stronger international digital growth and consistency
- Improved collaboration across teams and markets
- More scalable and structured digital operations
- Enhanced ability to support global expansion