Project Snapshot
Role: Head of Digital & Marketing
Client: Svensk Fastighetsförmedling
Audience: Home buyers and sellers across Sweden
Scope: Digital strategy, marketing automation, SEO/SEM, and platform optimisation
The Challenge
Digital sales and marketing lacked integration and automation.
Channels operated in silos, limiting the ability to scale, optimise performance, and drive consistent business growth.
There was a clear need for a unified digital strategy that could connect marketing, technology, and business goals.
My Approach
I defined and led the digital roadmap, focusing on integrating marketing activities with technology and data.
The work included implementing marketing automation, strengthening SEO and SEM performance, and aligning digital channels into a cohesive ecosystem. The goal was to create a scalable setup where data and insights could continuously drive optimisation and business results.
I worked closely with internal teams and external partners to ensure both strategic alignment and operational execution.
What I Delivered
- Digital strategy and roadmap aligned with business goals
- Implementation of marketing automation
- SEO and SEM optimisation for increased visibility and traffic
- Integration of digital channels and marketing activities
- Continuous optimisation based on data and performance insights
Business Impact
- Increased ROI from digital marketing activities
- Higher conversion rates and improved lead generation
- Stronger organic visibility and sustained traffic growth
- More scalable and data-driven marketing operations