Print ad series – Product and brand marketing

Idea, design, and production: Magnus Attefall
Tools: Photoshop, InDesign

Introduction:
This print ad series is part of my portfolio, showcasing my expertise in brand storytelling and campaign design. Created for CTT Systems, the project included two full-page ads — one focused on technical product messaging for engineers and procurement professionals, the other crafted to build brand perception with clean, aspirational visuals and tone. I handled layout, design, iconography, and message integration to deliver a consistent look across both pieces, bridging functionality and emotion in print.

Part 1 – Product-focused print ad

The first ad emphasizes the technical value and clarity of the product. Designed for engineers, decision-makers, and procurement teams, it presents key benefits using icons, concise bullet points, and real-world imagery — all within a clean and structured layout.

Part 2 – Brand-level print ad

The second ad shifts toward brand storytelling, positioning CTT as a forward-thinking innovator in cabin air solutions. Here, the message is more emotional and aspirational, with minimal text and strong, clean visuals.

Visual consistency and results

Despite targeting different needs, both ads share a consistent theme:

• Typography and Visual Hierarchy
• Brand color palette
• Image tone and content style
• Messaging tone (confident but clear)

Together, they form a modular system for multi-purpose B2B communication.

💡 Looking for help with multi-format messaging or product storytelling?
👉 Explore more projects in my MarTech Portfolio or contact me directly.