Booth design – Created for industry trade show

Idea, design, and production: Magnus Attefall
Tools: Photoshop, InDesign

Introduction:
This project showcases my work in designing and producing full-scale trade show booths that strike a balance between visual presence and brand messaging. For this industry event, I developed a booth concept that emphasized clarity, trust, and product visibility, utilizing large-format visuals, a consistent color palette, and strategic text placement. The result was a professional and welcoming space that supported meaningful interaction, lead generation, and technical storytelling.

Event booth with product-driven messaging

Backdrop with product visuals and core messaging

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