Artificial Intelligence is rapidly changing how organisations create content, manage knowledge, automate processes, and interact with customers. Rather than treating AI as a standalone technology, I focus on practical business applications that solve real problems.
My AI projects combine strategy, user experience, content, data, automation, and modern AI technologies to create measurable value. This portfolio showcases hands-on projects involving generative AI, semantic search, knowledge management, automation, and AI-powered digital experiences.
HjulMatch – A Search Aggregator for Motorhomes and Caravans in Sweden
AI, Websites
attefall.digital – Building a Jargon-Free Consultancy Platform
AI, Websites
AI-Powered Knowledge Platform for attefall.se
AI, Websites
attefall.se – Custom WordPress Portfolio & MarTech Website
AI, Websites
AI image for editorial ad
AI, Photos
AI illustration for web article
AI, PhotosMore AI Projects Coming Soon
This section will continue to grow as new AI initiatives, experiments, and business applications are developed and documented.
Current areas of exploration include:
- AI-powered content discovery
- Marketing automation and AI workflows
- AI-assisted content production
- Knowledge management and enterprise search
- Conversational user experiences
- AI governance and responsible AI adoption
- Agentic AI and workflow automation
My Approach to AI
Successful AI initiatives are rarely about technology alone.
The most valuable AI projects connect business objectives, user needs, content, data, and governance into a practical solution that people actually use.
My approach combines:
- Business and marketing strategy
- MarTech and automation
- User experience and content design
- Data and analytics
- AI implementation and governance
- Scalable digital platforms
The goal is always the same: turning AI capabilities into measurable business value.
Technologies & Platforms
Examples of technologies used across AI projects include:
- Analytics & Reporting Solutions
- OpenAI
- Google Gemini
- Claude
- Perplexity
- Semantic Search
- Retrieval-Augmented Generation (RAG)
- Vector Databases
- WordPress
- Supabase
- Marketing Automation Platforms
As a senior MarTech Manager, Head of Digital, and Digital Strategist, I work to connect content, technology, and business goals.