Project Snapshot
Role: E-commerce & Digital Marketing Manager (Consultant)
Client: KitchenLab
Audience: Consumers interested in premium kitchen products
Scope: E-commerce platform, digital marketing, and sales optimisation
The Challenge
KitchenLab’s e-commerce platform and digital sales setup needed modernisation.
The existing solution had limited growth potential, and there was a need to strengthen both the technical platform and the digital marketing approach to drive more traffic, improve conversion, and increase online revenue.
My Approach
I led the transformation of the e-commerce setup, focusing on both platform and performance.
This included launching a new webshop, improving the structure and user experience, and optimising digital marketing efforts to drive qualified traffic. The goal was to create a scalable and conversion-focused e-commerce environment that could support long-term growth.
The work combined hands-on execution with strategic direction across both technology and marketing.
What I Delivered
- Launch of a new e-commerce platform
- Improved site structure and user experience
- Optimisation of digital marketing and traffic acquisition
- Alignment between platform, marketing, and sales goals
- Continuous optimisation of performance and conversion
Business Impact
- Increased online revenue and sales performance
- Improved conversion rates and customer journey
- Stronger digital presence and traffic growth
- Scalable foundation for continued e-commerce growth