Project Snapshot
Role: MarTech Manager (Consultant)
Client: MSD Sweden
Audience: Healthcare professionals and stakeholders
Scope: WordPress migration, SEO setup, and content structure optimisation
The Challenge
The existing platform limited both content flexibility and search visibility.
Content structure, SEO, and technical setup were not aligned, making it difficult to scale content and improve performance.
A migration was needed – not just to a new platform, but to a more structured, search-optimised, and future-proof digital foundation.
My Approach
I led the migration to WordPress with a strong focus on SEO, structure, and long-term scalability.
This included defining content architecture, improving metadata and on-page SEO, and ensuring that the technical setup supported both search visibility and content performance. The goal was not just to migrate content, but to create a platform that could continuously drive traffic and engagement.
I worked closely with stakeholders to align content, structure, and business objectives throughout the process.
What I Delivered
- Migration to WordPress with improved flexibility and scalability
- SEO-optimised content structure and metadata
- Technical SEO improvements to support search visibility
- Clear content architecture for better user experience and indexing
- Alignment between content, platform, and business goals
Business Impact
- Improved organic visibility and search performance
- Increased scalability for content production and optimisation
- Stronger foundation for data-driven content strategy
- Enhanced user experience and content accessibility