Top 10 AI tools every marketer should try in 2025

🎯 What It Means for Marketers: Key Benefits of AI-Driven Personalization

AI-powered personalization is now a growth engine—not just a buzzword—for modern brands. Marketers who adopt intelligent, data-driven engagement strategies experience measurable increases in revenue, retention, and brand equity, significantly outpacing competitors who still rely on traditional campaigns.

• Deep customer connection: AI unlocks individual-level understanding, analyzing behaviors and preferences to deliver truly relevant journeys, increasing engagement and building loyalty.
• Personalization at scale: Automate targeted content, offers, and recommendations for every customer—across channels—without adding manual workload.
• Actionable insights, instantly: Gain always-fresh intelligence on customer intent and shifting market signals, fueling proactive and timely messaging.
• Competitive advantage: Adaptive, AI-driven experiences outperform one-size-fits-all marketing, enabling brands to lead in customer retention, wallet share, and satisfaction.
• Agility and efficiency: AI-driven optimization accelerates campaign launches, minimizes wasted spend, and delivers rapid results, especially as marketing teams integrate new data sources and cloud technologies.

Bottom line
In 2025, AI-driven personalization defines successful marketing. The brands that move beyond generic outreach—delivering empathetic, omnichannel experiences tailored for the individual—are the ones that drive measurable growth, stronger loyalty, and lasting market relevance.

📘 Background: The Current AI Marketing Landscape

The pace of AI adoption in marketing has accelerated dramatically. Recent data shows that 92% of businesses plan to invest in generative AI tools within the next three years, while 68.6% of organizations already use generative AI tools, making them the sixth most popular marketing technology category.

Content creation leads the charge, with AI-powered content generation being the most popular application, especially among small businesses. Marketing teams are also leveraging AI for data analysis and insights, personalization, and automated marketing tasks. This shift represents more than a technological upgrade—it’s a fundamental change in how marketing operates.

The investment is paying off. Companies using AI for marketing report 15% increases in organic growth within a single month, while others have seen traffic increases of 700% and 1,800 unique page views within weeks of implementing AI-driven video marketing strategies.

🏷️ AI Marketing Tools Price Comparison in 2025

🛠️ The Top 10 AI Marketing Tools for 2025

1. ChatGPT – The Swiss Army Knife of AI Marketing

Starting Price: $20/month (Plus plan)
Best For: Content ideation, strategy development, and versatile marketing tasks

ChatGPT has evolved from a simple chatbot to a comprehensive marketing assistant, with 77% of marketers now using it to some degree. The platform excels at audience research, content creation, SEO optimization, and campaign strategy development.

Key Marketing Applications:

• Content Ideation: Generate blog topics, social media post ideas, and campaign concepts tailored to specific audiences
• Audience Analysis: Analyze customer data to uncover preferences, pain points, and behavioral patterns
• SEO Support: Create meta descriptions, generate keyword lists, and optimize content structure
• Ad Copy Creation: Develop compelling copy for Google Ads, Facebook, and LinkedIn campaigns

The ChatGPT Plus subscription at $20/month provides access to GPT-4, faster response times, and priority access during peak usage. For marketing teams, the investment pays dividends through significantly reduced content creation time and improved campaign performance.

2. Jasper AI – The Marketing-First Content Platform

Starting Price: $39/month
Best For: Brand-consistent content creation at scale

Jasper stands out as the industry’s first intelligent workspace explicitly designed for marketers. Unlike general AI tools, Jasper integrates marketing-specific features, such as brand voice consistency, campaign management, and team collaboration workflows.

Distinctive Features:

• Brand Voice Integration: Maintains consistent messaging across all content by learning your brand’s unique tone and style
• Marketing Campaign Management: Create and manage entire campaigns from a single platform
• Template Library: Over 50 marketing-specific templates for emails, ads, social posts, and long-form content
• Team Collaboration: Built-in approval workflows and version control for marketing teams

Jasper’s AI is specifically trained for marketing contexts, making it particularly effective at creating conversion-focused copy that aligns with brand guidelines. The platform integrates with popular marketing tools and provides real-time optimization suggestions based on marketing best practices.

3. Canva AI (Magic Studio) – Design Automation Revolution

Starting Price: $15/month (Pro plan)
Best For: Visual content creation and design automation

Canva’s Magic Studio has transformed visual content creation with AI-powered tools that enable professional design creation in minutes rather than hours. The platform combines generative AI with intuitive design tools, making high-quality visual content accessible to marketers without design backgrounds.

Core AI Features:

• Magic Design: Automatically generates layouts based on text descriptions
• Magic Media: Creates images and videos from text prompts using advanced AI models
• Magic Write: Generates copy for social media, presentations, and marketing materials
• Magic Edit: AI-powered image editing with object recognition and replacement capabilities

The platform’s strength lies in its integration of brand consistency tools with AI generation. Marketing teams can maintain brand guidelines while scaling content production dramatically. 

4. HubSpot AI – The All-in-One Marketing Intelligence Platform

Starting Price: $15/month
Best For: CRM integration and comprehensive marketing automation

HubSpot’s Breeze AI layer integrates artificial intelligence across marketing, sales, and customer service functions, providing unified AI-powered solutions that work seamlessly with existing marketing workflows.

Comprehensive AI Capabilities:

• Breeze Copilot: AI assistant providing personalized recommendations based on CRM data
• Content Generation: Automated creation of blog posts, social media content, and email campaigns
• Lead Scoring: AI-driven analysis to identify and prioritize high-value prospects
• Predictive Analytics: Forecast campaign performance and customer behavior patterns

The platform’s advantage lies in its integration of AI with comprehensive customer data, enabling highly personalized marketing at scale. HubSpot’s AI can analyze customer interactions across multiple touchpoints to provide actionable insights for campaign optimization.

5. Surfer SEO – Content Optimization Powered by AI

Starting Price: $99/month
Best For: SEO content optimization and performance improvement

Surfer SEO leverages AI and machine learning to analyze over 500 ranking factors from top-performing content, providing data-driven recommendations for content optimization. The platform has evolved beyond traditional SEO tools to become a comprehensive content intelligence system.

Advanced AI Features:

• AI Content Generator: Creates SEO-optimized articles in under 20 minutes based on SERP analysis
• Real-time Content Scoring: Provides instant feedback on content optimization as you write
• Competitor Analysis: AI-powered analysis of top-ranking content to identify optimization opportunities
• Keyword Clustering: Intelligent grouping of related keywords for comprehensive content strategies

The platform’s AI doesn’t just generate content—it creates content specifically designed to outrank existing top performers by analyzing current SERP leaders and identifying content gaps.

6. Copy.ai – Advanced Copywriting and Sales Automation

Starting Price: $49/month
Best For: Sales copy, automated workflows, and conversion optimization

Copy.ai has evolved into a comprehensive go-to-market (GTM) platform that combines AI copywriting with sales automation and account-based marketing capabilities. The platform is designed specifically for creating conversion-focused content that drives business results.

Sophisticated Platform Features:

• AI Agents: Automated systems that handle research, data gathering, and personalized messaging at scale
• Account-Based Marketing: AI-powered intelligence for creating account-specific content and campaigns
• Prospecting Cockpit: Automated lead discovery and enrichment with hyper-personalized outreach
• Brand Voice Integration: Maintains consistent messaging across all generated content

Copy.ai’s strength lies in its ability to integrate multiple AI models (GPT-3.5, GPT-4, Claude) and provide specialized workflows for different marketing and sales functions. The platform enables teams to automate entire sales sequences while maintaining personalization.

7. Notion AI – The Productivity Multiplier

Starting Price: $10/month per user
Best For: Project management, content planning, and team collaboration

Notion AI transforms the popular workspace platform into a comprehensive marketing command center, combining project management, content creation, and team collaboration with artificial intelligence.

Marketing-Focused AI Capabilities:

• Content Generation: Create blog posts, social media content, and marketing copy directly within project workflows
• Data Analysis: Transform raw marketing data into actionable insights and reports
• Campaign Planning: AI-assisted development of marketing strategies and campaign timelines
• Team Collaboration: Enhanced workflow management with AI-powered task assignment and progress tracking

The platform’s unique value proposition lies in integrating AI capabilities with comprehensive project management, allowing marketing teams to manage entire campaigns from ideation to execution within a single workspace.

8. Zapier AI – The Automation Orchestrator

Starting Price: $20/month
Best For: Workflow automation and app integration

Zapier’s AI-powered automation platform empowers marketers to create sophisticated workflows without requiring coding expertise, seamlessly connecting thousands of marketing apps to automate intelligent processes.

Powerful Automation Features:

• AI Zap Creator: Transforms plain language descriptions into complex automated workflows
• Content Automation: Automatically generates and distributes content across multiple platforms
• Data Analysis: Automated collection and analysis of marketing performance data
• Personalization at Scale: Creates individualized marketing experiences for large audiences

Zapier’s AI capabilities extend far beyond simple app connections. The platform can automatically generate personalized email sequences, create custom reports, and manage complex multi-step marketing campaigns.

9. Bardeen AI – The Browser-Based Automation Expert

Starting Price: $16/month
Best For: Lead generation, data extraction, and sales automation

Bardeen operates as a Chrome extension that brings AI automation directly to your browser, specializing in tasks like lead generation, data extraction, and sales process automation.

Specialized AI Capabilities:

• Lead Extraction: Automated scraping of contact information from LinkedIn, Instagram, and other platforms
• Data Enrichment: AI-powered enhancement of contact records with multiple data sources
• Personalized Outreach: Automated generation of customized messages based on prospect data
• Website Monitoring: AI-powered alerts and summaries of website changes and competitive intelligence

Bardeen’s browser-based approach makes it particularly effective for sales and marketing teams who spend significant time on prospecting and lead research activities.

10. Pictory AI – Video Content Creation at Scale

Starting Price: $19/month
Best For: Video marketing, content repurposing, and social media content

Pictory transforms text content into professional videos using AI, addressing the growing demand for video content across marketing channels. The platform is designed for marketers who need to create video content without video editing expertise.

AI-Powered Video Features:

• Script-to-Video: Automatically matches text content with relevant video clips and images
• Blog-to-Video: Converts existing blog posts into engaging video summaries
• AI Voiceovers: Professional narration generated from text input
• Automatic Subtitles: AI-generated captions for improved accessibility and engagement

The platform addresses a critical marketing need, as video content leads to 157% increases in organic traffic from search engines. Pictory makes professional video creation accessible to marketing teams without dedicated video production resources.

✅ Making the Right Choice for Your Marketing Team

With AI marketing tools showing proven results across content creation, automation, and customer engagement, the key is selecting platforms that align with your specific marketing objectives and team capabilities.

The organizations achieving the most success are those that implement AI tools strategically rather than broadly, focusing on specific marketing challenges and measuring results against clear performance metrics. As the AI marketing landscape continues evolving, these ten platforms provide the foundation for building more efficient, effective, and scalable marketing operations.

Next up on Monday: The following series about Data & Analytics for Marketers. Stay tuned!

🔗 Learn more: AI Marketing Tools & Trends for 2025

• Best AI Marketing Tools for 2025: The Complete List (Sprout Social)
  A current, hands-on roundup of the most effective AI marketing tools across categories: content generation, automation, analytics, personalization, design, and more.
• AI Marketing Automation: How Leading Brands Are Driving Results (HubSpot Blog)
  Examines the latest advancements in AI-powered marketing automation, such as CRM integration, predictive analytics, chatbots, and automated content.
• 26 best AI marketing tools I’m using to get ahead in 2025 (MarketerMilk)
  A curated, hands-on guide to 26 leading AI marketing tools across automation, content creation, analytics, SEO, design, and more.

🗂️ Article series: AI Transformation in Martech

• How Generative AI Is Shaping the Future of Content Marketing
• AI-Driven Customer Experience: What Marketers Need to Know
• How to Integrate AI Tools Into Your Martech Stack
• Ethical AI: Balancing Personalization and Privacy in Marketing
• Top 10 AI Tools Every Marketer Should Try in 2025

About Magnus Attefall

👉 Söker ny tjänst i Linköping (eng)

I’m a MarTech strategist and digital creator passionate about turning complex tech into clear marketing results.

If you’re looking for someone who can bridge strategy, technology, marketing, and content to create real business impact, you’ve come to the right place.

If it helps you grow smarter, I’ve done my job.

📩 Contact form
✉️ magnus_remove_me@attefall.se
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📍 Linköping, Sweden (or Remote)