# Magnus Attefall — MarTech Strategist & Digital Leader _Version 4.0 · Last updated 2026-10-04_ ## What attefall.se is attefall.se is the personal professional site of Magnus Attefall, a senior MarTech strategist based in Linköping, Östergötland, Sweden, with 20+ years of experience connecting marketing, business and technology. The site combines a bilingual (English/Swedish) MarTech blog, a portfolio of selected work, and information about Magnus's availability for a permanent role or consulting. Core topics: MarTech strategy and execution, digital transformation, AI transformation in marketing, marketing automation, data and analytics, omnichannel customer experience, cybersecurity and business resilience (NIS2, CER, CRA), and WordPress as a business platform. ## What the site is NOT attefall.se is not a company, agency or web shop. It does not sell products or run paid advertising. It is a personal portfolio and thought-leadership site. For questions about Magnus's availability, see Contact below. ## Audience Decision-makers, marketing and IT leaders, recruiters and MarTech practitioners, primarily in Sweden. Articles are written in plain, direct language with a focus on turning strategy into execution and measurable business value. ## Language and structure - English is the default language: https://www.attefall.se/ - Swedish lives under /sv/: https://www.attefall.se/sv/ - Every article has an English and a Swedish version (separate URLs, not machine-translated overlays). - URL pattern for articles: /martech-blog/[category]/[slug]/ (EN) and /sv/martech-blog/[kategori]/[slug]/ (SV) - Each article series has a hub page that summarises the series and links to every article in reading order. - Portfolio items live under /martech-portfolio/ (EN) and /sv/portfolio/ (SV). ## Core pages - [Home (EN)](https://www.attefall.se/) · [Startsida (SV)](https://www.attefall.se/sv/) - [About Magnus Attefall](https://www.attefall.se/about/) · [Om Magnus Attefall](https://www.attefall.se/sv/om-mig/) - [MarTech Blog](https://www.attefall.se/martech-blog/) · [MarTech-bloggen](https://www.attefall.se/sv/martech-bloggen/) - [MarTech Portfolio](https://www.attefall.se/martech-portfolio/) · [Portfolio (SV)](https://www.attefall.se/sv/portfolio/) - [Open Roles](https://www.attefall.se/roles/) · [Lediga roller](https://www.attefall.se/sv/jobb/) - [Contact](https://www.attefall.se/contact/) · [Kontakt](https://www.attefall.se/sv/kontakt/) - [Testimonials](https://www.attefall.se/testimonial/) · [Omdömen](https://www.attefall.se/sv/omdomen/) - [Privacy policy](https://www.attefall.se/privacy-policy/) - [Accessibility statement](https://www.attefall.se/accessibility-statement/) ## Availability Magnus is looking for a permanent position as a senior MarTech strategist or MarTech manager, based in or near Linköping, Östergötland, Sweden. Consulting is available as an alternative. The Swedish "Lediga roller" section describes the role types he targets, for example digital strateg, digital affärsutvecklare, head of digital, MarTech manager, verksamhetsutvecklare, webbstrateg, WordPress-specialist and marknadsansvarig med digital kompetens, all in Linköping. Role pages (SV): - [Digital strateg i Linköping](https://www.attefall.se/sv/jobb/digital-strateg-i-linkoping/) - [Digital kommunikationsstrateg i Linköping](https://www.attefall.se/sv/jobb/digital-kommunikationsstrateg-i-linkoping/) - [Digitaliseringsspecialist i Linköping](https://www.attefall.se/sv/jobb/digitaliseringsspecialist-i-linkoping/) - [Webbstrateg i Linköping](https://www.attefall.se/sv/jobb/webbstrateg-i-linkoping/) - [WordPress-specialist i Linköping](https://www.attefall.se/sv/jobb/wordpress-specialist-i-linkoping/) - [Digital affärsutvecklare i Linköping](https://www.attefall.se/sv/jobb/digital-affarsutvecklare-i-linkoping/) - [Head of Digital i Linköping](https://www.attefall.se/sv/jobb/head-of-digital-linkoping/) - [Marknadsansvarig med digital kompetens i Linköping](https://www.attefall.se/sv/jobb/marknadsansvarig-med-digital-kompetens-i-linkoping/) - [Verksamhetsutvecklare i Linköping](https://www.attefall.se/sv/jobb/verksamhetsutvecklare-linkoping/) - [MarTech Manager i Linköping](https://www.attefall.se/sv/jobb/martech-manager-linkoping/) - [Digital affärsutvecklare, cybersäkerhetslagen (CER, CRA, NIS2)](https://www.attefall.se/sv/jobb/digital-affarsutvecklare-linkoping-cybersakerhetslagen-cer-cra-nis2/) ## Article series ### 1. Strategy Isn't the Problem. Execution Is. Series on why organisations fail at execution rather than strategy, and how collaboration, governance, ownership and prioritisation close the gap. - Hub (EN): https://www.attefall.se/martech-blog/strategy-execution/strategy-execution-article-series/ - Hub (SV): https://www.attefall.se/sv/martech-blog/strategi-genomforande/strategi-genomforande-artikelserie/ English articles: - [How Successful Digital Transformation Depends on Execution](https://www.attefall.se/martech-blog/strategy-execution/successful-digital-transformation-execution/) - [How Organisations Can Turn AI Initiatives into Real Business Value](https://www.attefall.se/martech-blog/strategy-execution/turn-ai-initiatives-into-business-value/) - [How MarTech Creates Business Value When Strategy and Execution Align](https://www.attefall.se/martech-blog/strategy-execution/martech-business-value-strategy-execution/) - [How Better Collaboration Between Marketing, IT, and Leadership Improves Execution](https://www.attefall.se/martech-blog/strategy-execution/marketing-it-leadership-collaboration-execution/) - [Why Governance and Clear Ownership Create Stronger Organisations](https://www.attefall.se/martech-blog/strategy-execution/governance-clear-ownership-stronger-organisations/) - [How Strategic Prioritisation Creates Better Business Results](https://www.attefall.se/martech-blog/strategy-execution/strategic-prioritisation-better-business-results/) - [How I Would Make Strategy, Organisation, and Execution Work in Practice](https://www.attefall.se/martech-blog/strategy-execution/strategy-organisation-execution-in-practice/) Swedish articles (published so far): - [Digital transformation och genomförande](https://www.attefall.se/sv/martech-blog/strategi-genomforande/digital-transformation-genomforande/) - [Hur AI-satsningar blir verkligt affärsvärde](https://www.attefall.se/sv/martech-blog/strategi-genomforande/hur-ai-satsningar-blir-verkligt-affarsvarde/) - [MarTech och affärsresultat](https://www.attefall.se/sv/martech-blog/strategi-genomforande/martech-affarsresultat/) - [Samarbete mellan marknad, IT och ledning](https://www.attefall.se/sv/martech-blog/strategi-genomforande/samarbete-marknad-it-ledning-genomforande/) - [Styrning och tydligt ägarskap](https://www.attefall.se/sv/martech-blog/strategi-genomforande/styrning-tydligt-agarskap-starkare-organisationer/) - [Strategiska prioriteringar och bättre affärsresultat](https://www.attefall.se/sv/martech-blog/strategi-genomforande/strategiska-prioriteringar-battre-affarsresultat/) - [Strategi, organisation och genomförande i praktiken](https://www.attefall.se/sv/martech-blog/strategi-genomforande/strategi-organisation-genomforande-i-praktiken/) ### 2. Cybersecurity, Risk & Resilience for Leadership Series on cybersecurity as a business risk: NIS2, CER and CRA, incident management, third-party risk, governance, business continuity and building cyber resilience. - Hub (EN): https://www.attefall.se/martech-blog/cybersecurity-risk/cybersecurity-risk-resilience-article-series/ - Hub (SV): https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/cybersakerhet-risk-resiliens-artikelserie/ English articles: - [Cybersecurity is a business risk, not an IT issue](https://www.attefall.se/martech-blog/cybersecurity-risk/cybersecurity-business-risk-not-it/) - [NIS2, CER and CRA explained: business impact](https://www.attefall.se/martech-blog/cybersecurity-risk/nis2-cer-cra-explained-business-impact/) - [Cyber risk analysis: what matters](https://www.attefall.se/martech-blog/cybersecurity-risk/cyber-risk-analysis-what-matters/) - [Cyber governance and ownership](https://www.attefall.se/martech-blog/cybersecurity-risk/cyber-governance-ownership/) - [Third-party cyber risk](https://www.attefall.se/martech-blog/cybersecurity-risk/third-party-cyber-risk/) - [Cyber incident management and response](https://www.attefall.se/martech-blog/cybersecurity-risk/cyber-incident-management-response/) - [Business resilience and continuity strategy](https://www.attefall.se/martech-blog/cybersecurity-risk/business-resilience-continuity-strategy/) - [Cybersecurity and business value](https://www.attefall.se/martech-blog/cybersecurity-risk/cybersecurity-business-value/) - [Building cyber resilience in the organisation](https://www.attefall.se/martech-blog/cybersecurity-risk/build-cyber-resilience-organisation/) Swedish articles: - [Cybersäkerhet är affärsrisk, inte IT](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/cybersakerhet-affarsrisk-inte-it/) - [NIS2, cybersäkerhetslagen, CER och CRA för ledning och organisation](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/nis2-cybersakerhetslagen-cer-cra-for-ledning-organisation/) - [Cybersäkerhetsrisk: vad som spelar roll](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/cybersakerhetsrisk-vad-som-spelar-roll/) - [Styrning och ägarskap för cyberrisk](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/styrning-agarskap-cyberrisk/) - [Tredjepartsrisk och cybersäkerhet](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/tredjepartsrisk-cybersakerhet/) - [Incidenthantering och cybersäkerhet](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/incidenthantering-cybersakerhet/) - [Affärsresiliens: från cyberrisk till kontinuitetsstrategi](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/affarsresiliens-cyberrisk-till-kontinuitetsstrategi/) - [Cybersäkerhet och affärsvärde](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/cybersakerhet-affarsvarde/) - [Bygga en cyberresilient organisation](https://www.attefall.se/sv/martech-blog/cybersakerhet-risk/bygga-cyberresiliens-organisation/) ### 3. Make MarTech Work in Practice Series on why MarTech investments fail and how to make them deliver: roadmap, data and CRM as a single source of truth, marketing automation, omnichannel, organisation and roles, and measuring business value. - Hub (EN): https://www.attefall.se/martech-blog/martech-in-practice/make-martech-work-article-series/ - Hub (SV): https://www.attefall.se/sv/martech-blog/martech-i-praktiken/martech-att-fungera-i-praktiken-artikelserie/ English articles: - [What is MarTech for business](https://www.attefall.se/martech-blog/martech-in-practice/what-is-martech-for-business/) - [Why MarTech fails and how to make it work](https://www.attefall.se/martech-blog/martech-in-practice/martech-fails-how-to-make-it-work/) - [MarTech: from strategy to execution](https://www.attefall.se/martech-blog/martech-in-practice/martech-strategy-to-execution/) - [MarTech strategy is not enough, execution is](https://www.attefall.se/martech-blog/martech-in-practice/martech-strategy-not-enough-execution/) - [A MarTech roadmap that works](https://www.attefall.se/martech-blog/martech-in-practice/martech-roadmap-that-works/) - [Omnichannel marketing that works](https://www.attefall.se/martech-blog/martech-in-practice/omnichannel-marketing-that-works/) - [How marketing automation drives business value](https://www.attefall.se/martech-blog/martech-in-practice/marketing-automation-drives-business-value/) - [Data and CRM as a single source of truth](https://www.attefall.se/martech-blog/martech-in-practice/data-crm-single-source-of-truth/) - [Organisation, roles and ways of working for MarTech results](https://www.attefall.se/martech-blog/martech-in-practice/organisation-roles-ways-of-working-martech-results/) - [Measuring business value](https://www.attefall.se/martech-blog/martech-in-practice/measuring-business-value/) - [Make MarTech work in your organisation](https://www.attefall.se/martech-blog/martech-in-practice/make-martech-work-organisation/) Swedish articles: - [Vad är MarTech för verksamheten](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/vad-ar-martech-verksamheten/) - [MarTech misslyckas: hur det fungerar](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/martech-misslyckas-hur-det-fungerar/) - [MarTech: från strategin till praktiskt genomförande](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/martech-strategin-till-praktiskt-genomforande/) - [MarTech-strategi räcker inte, genomförande gör det](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/martech-strategi-inte-racker-genomforande/) - [MarTech-roadmap som fungerar](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/martech-roadmap-som-fungerar/) - [Omnichannel marketing som fungerar](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/omnichannel-marketing-som-fungerar/) - [Marketing automation skapar affärsvärde](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/marketing-automation-skapar-affarsvarde/) - [Data, CRM och sanningen om single source of truth](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/data-crm-sanningen-om-single-source-of-truth/) - [Organisation, roller och arbetssätt för MarTech-resultat](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/organisation-roller-arbetssatt-martech-resultat/) - [Mäta affärsvärde](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/mata-affarsvarde/) - [Få MarTech att fungera i organisationen](https://www.attefall.se/sv/martech-blog/martech-i-praktiken/martech-fungera-organisation/) ### 4. Omnichannel Customer Experience for Marketers Series on seamless customer journeys, personalisation at scale, social commerce, loyalty in the AI era and choosing a CX platform. - Hub (EN): https://www.attefall.se/martech-blog/omnichannel-customer-experience/omnichannel-customer-experience-for-marketers-article-series/ - Hub (SV): https://www.attefall.se/sv/martech-blog/omnichannel-kundupplevelse/omnichannel-kundupplevelse-marknadsforare-strategisk-artikelserie/ English articles: - [Omnichannel CX platform for unified experiences](https://www.attefall.se/martech-blog/omnichannel-customer-experience/omnichannel-cx-platform-unified-experiences/) - [Building seamless omnichannel journeys](https://www.attefall.se/martech-blog/omnichannel-customer-experience/building-seamless-omnichannel-journeys/) - [Personalisation at scale: aligning MarTech with customer needs](https://www.attefall.se/martech-blog/omnichannel-customer-experience/personalisation-scale-align-martech-customer-needs/) - [Integrating social commerce into the MarTech stack](https://www.attefall.se/martech-blog/omnichannel-customer-experience/integrate-social-commerce-martech-stack/) - [Customer loyalty in the AI era: tools and tactics](https://www.attefall.se/martech-blog/omnichannel-customer-experience/customer-loyalty-ai-era-tools-tactics/) - [Why conversational marketing will dominate](https://www.attefall.se/martech-blog/omnichannel-customer-experience/why-conversational-marketing-will-dominate/) Swedish articles: - [Välj rätt CX-plattform för sömlösa kundupplevelser](https://www.attefall.se/sv/martech-blog/omnichannel-kundupplevelse/valj-ratt-cx-plattform-somlosa-kundupplevelser/) - [Bygg sömlösa omnikanalresor](https://www.attefall.se/sv/martech-blog/omnichannel-kundupplevelse/bygg-somlosa-omnikanalresor/) - [Storskalig personalisering: MarTech och kundbehov](https://www.attefall.se/sv/martech-blog/omnichannel-kundupplevelse/storskalig-personalisering-martech-kundbehov/) - [Integrera social commerce i MarTech-stacken](https://www.attefall.se/sv/martech-blog/omnichannel-kundupplevelse/integrera-social-commerce-martech-stack/) - [Kundlojalitet i AI-eran: verktyg och strategier](https://www.attefall.se/sv/martech-blog/omnichannel-kundupplevelse/kundlojalitet-ai-eran-verktyg-strategier/) - [Därför dominerar conversational marketing](https://www.attefall.se/sv/martech-blog/omnichannel-kundupplevelse/darfor-dominerar-conversational-marketing/) ### 5. AI Transformation in MarTech Series on practical AI for marketers: tools, integration into the MarTech stack, ethics and privacy, AI-driven customer experience, generative AI and how ChatGPT changes SEO. - Hub (EN): https://www.attefall.se/martech-blog/ai-transformation/ai-transformation-in-martech-a-strategic-article-series-for-modern-marketers/ - Hub (SV): https://www.attefall.se/sv/martech-blog/ai-transformation-sv/ai-transformation-i-martech-en-strategisk-artikelserie-for-moderna-marknadsforare/ English articles: - [Top 10 AI tools every marketer should try](https://www.attefall.se/martech-blog/ai-transformation/top-10-ai-tools-every-marketer-should-try/) - [Ethical AI: Balancing Personalisation and Privacy in Marketing](https://www.attefall.se/martech-blog/ai-transformation/ethical-ai-balancing-personalization-and-privacy-in-marketing/) - [How to integrate AI tools into your MarTech stack](https://www.attefall.se/martech-blog/ai-transformation/how-to-integrate-ai-tools-into-your-martech-stack/) - [AI-driven customer experience: what marketers need to know](https://www.attefall.se/martech-blog/ai-transformation/ai-driven-customer-experience-what-marketers-need-to-know/) - [How generative AI is shaping the future of content marketing](https://www.attefall.se/martech-blog/ai-transformation/how-generative-ai-is-shaping-the-future-of-content-marketing/) - [Free up time with ChatGPT prompts for smarter marketing](https://www.attefall.se/martech-blog/ai-transformation/free-up-time-with-chatgpt-prompts-for-smarter-marketing/) - [How ChatGPT really works and why it changes SEO forever](https://www.attefall.se/martech-blog/ai-transformation/how-chatgpt-really-works-and-why-it-changes-seo-forever/) Swedish articles: - [Topp 10 AI-verktyg](https://www.attefall.se/sv/martech-blog/ai-transformation-sv/topp-10-ai-verktyg/) - [Etisk AI: balansera personalisering och integritet](https://www.attefall.se/sv/martech-blog/ai-transformation-sv/etisk-ai-balansera-personalisering-och-integritet/) - [Så integrerar du AI-verktyg i din MarTech-stack](https://www.attefall.se/sv/martech-blog/ai-transformation-sv/sa-integrerar-du-ai-verktyg-i-din-martech-stack/) - [AI-drivna kundupplevelser](https://www.attefall.se/sv/martech-blog/ai-transformation-sv/ai-drivna-kundupplevelser/) - [Generativ AI i content marketing](https://www.attefall.se/sv/martech-blog/ai-transformation-sv/generativ-ai-content-marketing/) - [Spara tid med ChatGPT-prompter](https://www.attefall.se/sv/martech-blog/ai-transformation-sv/spara-tid-chatgpt-prompter/) - [Så fungerar ChatGPT och varför det förändrar SEO](https://www.attefall.se/sv/martech-blog/ai-transformation-sv/sa-fungerar-chatgpt-och-varfor-det-forandrar-seo/) ### 6. Data Analytics for Marketers Series on data-driven decision making, first-party data, big data, predictive marketing, data visualisation and GA4. - Hub (EN): https://www.attefall.se/martech-blog/data-analytics/data-analytics-for-marketers-a-strategic-article-series-to-drive-smarter-marketing-decisions/ - Hub (SV): https://www.attefall.se/sv/martech-blog/data-analys/data-och-analys-for-marknadsforare-strategisk-artikelserie/ English articles: - [Why data-driven decision-making matters for modern marketers](https://www.attefall.se/martech-blog/data-analytics/why-data-driven-decision-making-modern-marketers/) - [First-party data strategies](https://www.attefall.se/martech-blog/data-analytics/first-party-data-strategies/) - [How to turn big data into marketing impact: measure what matters](https://www.attefall.se/martech-blog/data-analytics/how-to-turn-big-data-into-marketing-impact-measure-what-matters/) - [Boost ROI with predictive marketing](https://www.attefall.se/martech-blog/data-analytics/boost-roi-predictive-marketing/) - [Smarter data visualization: top tools and strategies](https://www.attefall.se/martech-blog/data-analytics/smarter-data-visualization-top-tools-and-strategies/) - [How to track and analyze AI bot traffic using GA4](https://www.attefall.se/martech-blog/data-analytics/how-to-track-and-analyze-ai-bot-traffic-using-ga4/) Swedish articles: - [Datadrivna beslut i marknadsföring](https://www.attefall.se/sv/martech-blog/data-analys/datadrivna-beslut-marknadsforing/) - [Förstapartsdata: strategier för marknadsföring](https://www.attefall.se/sv/martech-blog/data-analys/forstapartsdata-strategier-marknadsforing/) - [Big data i marknadsföring: effekt](https://www.attefall.se/sv/martech-blog/data-analys/big-data-marknadsforing-effekt/) - [Prediktiv marknadsföring, ROI och datadrivna beslut](https://www.attefall.se/sv/martech-blog/data-analys/prediktiv-marknadsforing-roi-data-drivna-beslut/) - [Smart datavisualisering för marknadsförare](https://www.attefall.se/sv/martech-blog/data-analys/smart-datavisualisering-marknadsforare/) - [Spåra AI-bottrafik i GA4](https://www.attefall.se/sv/martech-blog/data-analys/spara-ai-bottrafik-ga4/) ### 7. Automation, Low-Code & No-Code for Marketers Series on workflow automation, platform comparisons, low-code/no-code use cases and balancing automation with the human touch in brand communication. - Hub (EN): https://www.attefall.se/martech-blog/automation-low-code/automation-low-no-code-for-marketers-article-series/ - Hub (SV): https://www.attefall.se/sv/martech-blog/automation-low-code-sv/automation-low-no-code-strategisk-artikelserie/ English articles: - [Smarter workflow automation](https://www.attefall.se/martech-blog/automation-low-code/smarter-workflow-automation/) - [Marketing automation platforms compared](https://www.attefall.se/martech-blog/automation-low-code/marketing-automation-platforms-compared/) - [Low-code and no-code marketing use cases](https://www.attefall.se/martech-blog/automation-low-code/low-code-no-code-marketing-use-cases/) - [Automation 2.0 for marketers](https://www.attefall.se/martech-blog/automation-low-code/automation-2-0-for-marketers/) - [Automation vs. the human touch in brand communication](https://www.attefall.se/martech-blog/automation-low-code/automation-vs-human-touch-brand-communication/) Swedish articles: - [Smartare arbetsflöden: spara tid och höj kvaliteten](https://www.attefall.se/sv/martech-blog/automation-low-code-sv/smartare-arbetsfloden-spara-tid-och-hoj-kvaliteten/) - [Jämförelse: bästa marknadsföringsautomation-plattform](https://www.attefall.se/sv/martech-blog/automation-low-code-sv/jamforelse-basta-marknadsforingsautomation-plattform/) - [Low-code och no-code i marknadsföring: exempel](https://www.attefall.se/sv/martech-blog/automation-low-code-sv/low-code-no-code-marknadsforing-exempel/) - [Automation 2.0 i marknadsföring](https://www.attefall.se/sv/martech-blog/automation-low-code-sv/automation-2-0-marknadsforing/) - [Automation vs det mänskliga i varumärkeskommunikation](https://www.attefall.se/sv/martech-blog/automation-low-code-sv/automation-vs-det-manskliga-varumarkeskommunikation/) ### 8. Smart Marketing (MarTech fundamentals) Standalone articles on the MarTech stack, SEO ROI, predictive analytics and WordPress. - [MarTech stack 2025: what marketers need to know](https://www.attefall.se/martech-blog/smart-marketing/martech-stack-2025-what-marketers-need-to-know/) - [Maximize the ROI of every blog post with smarter SEO](https://www.attefall.se/martech-blog/smart-marketing/maximize-the-roi-of-every-blog-post-with-smarter-seo/) - [How predictive analytics is transforming marketing](https://www.attefall.se/martech-blog/smart-marketing/how-predictive-analytics-is-transforming-marketing/) - [Why WordPress is the ideal MarTech business platform](https://www.attefall.se/martech-blog/smart-marketing/why-wordpress-is-the-ideal-martech-business-platform/) Swedish: - [MarTech-stack för marknadsförare](https://www.attefall.se/sv/martech-blog/smart-marknadsforing/martech-stack-for-marknadsforare/) - [Smartare SEO och blogg-ROI](https://www.attefall.se/sv/martech-blog/smart-marknadsforing/smartare-seo-blogg-roi/) - [Prediktiv analys i marknadsföring](https://www.attefall.se/sv/martech-blog/smart-marknadsforing/prediktiv-analys-marknadsforing/) - [WordPress som optimal MarTech-plattform](https://www.attefall.se/sv/martech-blog/smart-marknadsforing/wordpress-optimal-martech-plattform/) ### 9. Curated Picks Weekly curated MarTech insights from 2025. - [Curated picks, week 28](https://www.attefall.se/martech-blog/picks/curated-picks-week-28-top-martech-insights/) - [Curated picks, week 29](https://www.attefall.se/martech-blog/picks/curated-picks-week-29-2025-top-martech-insights/) ## Portfolio Selected work across websites, e-commerce, campaigns, events, video, photography, print, articles and AI. Examples include global campaign work for Ericsson, digital marketing and sales optimisation for SEB, an app and web project for DNB Eiendom, marketing automation and event management for Tail-f Systems, and technical and corporate content for CTT Systems (cabin humidification). Portfolio sections: - [Websites](https://www.attefall.se/martech-portfolio/websites/) · [Webbplatser (SV)](https://www.attefall.se/sv/portfolio/websites/) - [AI](https://www.attefall.se/martech-portfolio/ai/) · [AI (SV)](https://www.attefall.se/sv/portfolio/ai/) - [Articles](https://www.attefall.se/martech-portfolio/articles/) · [Artiklar (SV)](https://www.attefall.se/sv/portfolio/articles/) - [Ads, digital and print](https://www.attefall.se/martech-portfolio/ads-digital-print/) · [SV](https://www.attefall.se/sv/portfolio/ads-digital-print/) - [Events](https://www.attefall.se/martech-portfolio/events/) · [SV](https://www.attefall.se/sv/portfolio/events/) - [Photos](https://www.attefall.se/martech-portfolio/photos/) · [SV](https://www.attefall.se/sv/portfolio/photos/) - [Prints](https://www.attefall.se/martech-portfolio/prints/) - [Videos](https://www.attefall.se/martech-portfolio/videos/) · [SV](https://www.attefall.se/sv/portfolio/videos/) Selected portfolio cases: - [AI-powered knowledge platform on WordPress (RAG search)](https://www.attefall.se/martech-portfolio/ai-powered-knowledge-platform-wordpress/) - [attefall.se: WordPress portfolio website](https://www.attefall.se/martech-portfolio/attefall-wordpress-portfolio-website/) - [attefall.digital: consultancy website](https://www.attefall.se/martech-portfolio/attefall-digital-consultancy-website/) - [HjulMatch: motorhome and caravan search aggregator](https://www.attefall.se/martech-portfolio/hjulmatch-motorhome-caravan-search-aggregator/) - [Ericsson.com: global campaign strategy and delivery](https://www.attefall.se/martech-portfolio/ericsson-com-global-campaign-strategy-and-delivery/) - [SEB: digital marketing and sales optimisation](https://www.attefall.se/martech-portfolio/seb-digital-marketing-and-sales-optimization/) - [DNB Eiendom: web and app project ownership and delivery](https://www.attefall.se/martech-portfolio/dnb-eiendom-web-and-app-project-ownership-and-delivery/) - [Tail-f Systems: marketing automation and event management](https://www.attefall.se/martech-portfolio/tail-f-systems-marketing-automation-and-event-management/) - [MSD Insight: WordPress migration and SEO setup](https://www.attefall.se/martech-portfolio/msd-insight-wordpress-migration-and-seo-setup/) - [Svensk Fastighetsförmedling: digital strategy and SEO setup](https://www.attefall.se/martech-portfolio/svensk-fastighetsformedling-digital-strategy-and-seo-setup/) ## Related sites (separate projects) - HjulMatch (motorhome and caravan search in Sweden): https://hjulmatch.se/ - attefall.digital (consultancy site): https://attefall.digital/ ## Contact - [Contact (EN)](https://www.attefall.se/contact/) - [Kontakt (SV)](https://www.attefall.se/sv/kontakt/)